Posted in WB Cartoon Companion on March 5, 2004

    Still-extant magazine which was best known in the 1940s for publishing “cheesecake” drawings of sexy dames, especially by the artist Vargas. The little brat Percy/Butch in Brother Brat (Tashlin, 1944) is reading “Esquire Junior”, which features infant versions of Vargas dames. Bugs utilizes the drawings in Esquire to drive Elmer wild in The Unruly Hare (Tashlin, 1945), and keeps himself occupied as a castaway reading Esquire and singing “Trade Winds” in Gorilla My Dreams (McKimson, 1948).

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