Burma Shave

Posted in WB Cartoon Companion on January 30, 2004

    Shaving cream which, starting in 1927 and continuing for decades, had a distinctive method of advertising, using billboards along highways that told a comic rhyme in four panels, the fifth inevitably saying simply “Burma Shave”. For example:

He played a sax
had no B.O.
But his whiskers scratched
so she let him go
Burma Shave.

    The Cat’s Tale (Freleng, 1941) and Rabbit Seasoning (Jones, 1952) each have a series of signs like the Burma Shave signs, with gags built around them.

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