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“B.O.”

Posted in WB Cartoon Companion on January 30, 2004

    Rendered in a long, drawn-out “beeeeeeeooooooohhhh,” this was the tagline for Lifebuoy soap. (It stands for “body odor”.) Examples of its use include the pseudo-Hawaiian verbiage given by Bugs in Wackiki Wabbit (Jones, 1943) and by the Mad Russian-like dog in Hare Ribbin’ (Clampett, 1944), right after he has sniffed the armpit of Bugs Bunny.

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• The Warner Brothers Cartoon Companion is © (copyright) 1996 E. O. Costello. All rights reserved.

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